Released on June 16th, the highly anticipated film Adipurush has fallen short of audience expectations, resulting in scathing remarks from netizens, cinema critics, and renowned personalities. Many claim that the film’s creators disrespected venerated characters like Lord Ram, Sita, Laxman, and Hanuman and trivialized the Hindu epic Ramayana.
Disappointing Box Office Performance
Adipurush started strong, earning 200 crore in its opening weekend. However, its performance took a nosedive, with only 10 crore in box office collections on June 20th. The film experienced a drastic 75% drop on Monday and further decline on the following day.
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Underwhelming Revenue Figures
On Tuesday, Adipurush reportedly grossed 10 crore nett across all languages, with the Hindi version contributing a mere 5 to 6 crore. The film’s occupancy in Hindi theaters stood at approximately 11.16%. Despite T-Series announcing a worldwide collection of 375 crores, the movie’s global box office performance remained weak. Its total revenue has not yet crossed 400 crores, despite allegedly costing over 500 crores to produce.
The Spotlight Shifts to ’72 Hoorain’
Following Adipurush’s disappointing outcome, attention has shifted to upcoming movies generating anticipation. IMDb’s list of most anticipated Indian films and shows indicates that ’72 Hoorain’ is gaining popularity. Directed by Sanjay Puran Singh Chauhan, a two-time National Award winner, the movie is scheduled for release on July 7th.
A Controversial Narrative
’72 Hoorain’ explores the concept of 72 Virgins, which has often been associated with the indoctrination of religiously inclined Islamic youths and their involvement in acts of terrorism. The IMDb description states that the film merges conviction with chaos, belief with brutality, and transforms the unimaginable into a haunting reality. It follows the journey of fervent believers, known as Fidayeens or Jihadis, who seek to meet the legendary 72 Virgins known as Hoorain in the celestial realms.
Controversies Surrounding ’72 Hoorain’
Similar to the previous film ‘The Kerala Story,’ ’72 Hoorain’ is expected to court controversy, with some Islamists already expressing objections. The motion poster, released on June 4th, depicted notorious Islamic terrorists such as Osama Bin Laden, Ajmal Kasab, Yakub Memon, and Masood Azhar. This further fueled the buzz around the film’s release.
Multilingual Teaser Release
To capitalize on the film’s buzz, the makers released the first official teaser in ten different languages, including English, Marathi, Tamil, Telugu, Malayalam, Kannada, Bengali, Punjabi, Bhojpuri, Kashmiri, and Assamese. The film stars Pavan Malhotra and Ameer Bashir in lead roles.
Exploring the Concept of ’72 Hoorain’
Islamic terrorism has been a long-standing reality worldwide, with India being significantly affected by it. ’72 Hoorain’ delves into the concept of enticing Islamic youth with the promise of 72 Virgins in paradise if they die as martyrs in the name of jihad. The film aims to portray this dark reality, which lures radicalized Muslim youth into acts of terrorism. Read more article here.
Vicious Opposition and Suspended Twitter Handle
Given the sensitive nature of its subject matter, ’72 Hoorain’ has faced opposition from vested interest groups, resulting in efforts to ban the film or stir commotion to prevent its dissemination of this concept.